University of Lincoln

Advertising and Marketing

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Program Information

School:University of Lincoln
Faculty:Lincoln Business
Degree:Bachelor; Honours
Field of Study:Advertising
Description:The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries. This course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning, and global marketing, which enable students to develop a comprehensive understanding of the role of advertising and marketing in business and society.

Studying Advertising and Marketing at Lincoln may lead to careers in communications, market research, and project management. Previous graduates have taken up roles in prestigious agencies including M&C Saatchi, Agency Republic, Ogilvy, and Wieden+Kennedy.
URL:Advertising and Marketing at University of Lincoln
Course Based:Yes
Length:3 Year(s)
Careers:Advertising ManagersAdvertising and Promotion Consultants
Modified on August 21, 2016