This degree centres on the creativity of advertising and design, using the power of ideas to influence and engage audiences through appropriate diverse multimedia channels. You will develop your creative potential and produce thought-provoking, cutting edge campaigns that will build into an impressive, industry-ready portfolio that demonstrates your talent to prospective employers. The fast-paced and rapidly changing nature of the industry is reflected in the modules that focus on contemporary practices, creative strategies, design and communication skills and new technologies. You will develop an understanding of the principles, theory and skill behind great advertising, the ability to motivate people or change their attitudes, and how to use this understanding to create advertising campaigns.
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