Module | Credits | Compulsory/optional |
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Launching a Digital Publication | 15 Credits | Optional |
The module consists of 12, two-hour workshops in which students - through a mix of, demonstrations, discussion and practical tasks - apply journalistic skills to an online environment. This will include an appreciation of the massive impact that digital communications technologies have had on the publishing industry, as well as a detailed understanding of how writing for the internet differs from print Journalism. |
Meaning and Context | 15 Credits | Optional |
This module is concerned with meaning in language and communication. It introduces students to different types of meaning and different theoretical approaches to studying meaning in the philosophy of language and linguistics. A key issue will be the distinction between semantics and pragmatics, where the boundary between them lies, and the way in which the two realms interact in the communication of meaning. |
Advertising | 15 Credits | Optional |
This module will look at advertising and the ways in which it attempts to construct desire for specific products. It will analyse the social function of adverts in relation to certain social categories such as gender, race and sexuality. Moreover, we will look at the placing of advertising in specific media and students will be asked to consider why adverts for certain types of products are placed in specific locations.
This will include a consideration of market segmentation and TV scheduling. Students will then be encouraged to create their own advert based on a specific brief in order to apply their theoretical knowledge in a practical way. Finally, this module will consider the relationship between advertising and other media forms, especially film and television as well as new media, to consider the degree to which advertising relies upon codes that are produced in other cultural products. |
Corporate Communications | 15 Credits | Optional |
This module provides a detailed understanding of the principles, techniques and strategies that underpin corporate communications, with particular emphasis on Public Relations and brand management. It is designed to reflect the current awareness of, and the benefits that organisations can derive from, adopting an integrated approach to communications.
This module adopts a strategic approach to the study of corporate communications and builds an understanding of the variations in consumer behaviour, and how communication strategies and programmes can be developed, organised and implemented. The course also addresses critical issues relating to recent developments in the field and includes a strong practical component that aims to equip students with the skills necessary for working in this field. |
Journalism Skills Portfolio | 30 Credits | Optional |
This module content enables you to practise your journalism skills in real world settings, enhancing your employability and developing an awareness of the variety of uses for those skills.
You spend at least five days, generally more, in the first semester either working for a relevant company e.g. a newspaper, magazine, PR company or freelancing and gain an understanding of the media world from that perspective.
You also create a varied portfolio of journalism pieces including a news piece, feature and interview to showcase the skills you have learnt. |
Television Drama | 15 Credits | Optional |
This module critically investigates the contemporary 'Golden Age' of television drama from North America and Europe, from 1990 to the present day. Through a close scrutiny of long-running serial dramas, we will explore notions of 'Quality' programming, and the particular impact of each series, as well as connecting them to wider understandings of television as a medium and art form. A number of methodological frameworks are considered in relation to the individual serials (including Girls, The Walking Dead and The Sopranos) allowing for work on aesthetic, thematic, institutional, socio-cultural, and generic aspects of significance. The emphasis of the module is on the close textual analysis of the particular forms and concerns of each serial drama, to assess the merits and achievements of individual works of television. |
Euro-Crime on Page and Screen | 15 Credits | Optional |
The twenty-first century has seen a resurgence of interest in crime fiction, films and television dramas ranging from renewed interest in the "who-dunnits" of Agatha Christie to the more explicit violence of contemporary "Nordic Noir". This module examines examples of European crime writing beginning with the popularity of detective fiction in the early 1900s before looking at how successive European writers and film/programme makers have modified the form to suit their times, often using the crime at the centre of their narratives as a jumping off point for exploring questions of national and cultural identities. The written and filmed texts studied will take us to different European countries. Typical examples include, but are not limited to, stories from Britain's "Golden Age" (1920s and 1930s), novels and film adaptations of work by Georges Simenon (Inspector Maigret, France), Arnaldur Indriðason (Detective Erlendur, Iceland), Stieg Larsson (The Girl with the Dragon Tattoo, Sweden), and Andrea Camilleri and Giancarlo de Cataldo (Inspector Montalbano and Romanze Criminale, Italy). Works will be read in translation. |
Global Englishes | 15 Credits | Optional |
This module will focus on the global spread of the English language, which is no longer used only by native speakers but increasingly by speakers from diverse linguistic and cultural backgrounds. Despite these changes, the native speaker continues to dominate in English Language Teaching. This module will explore various issues in the spread of English, including: the influence of other languages on English; the rise, standardisation, ideology and ownership of English; varieties of English across the world (including 'New Englishes', English as a Lingua Franca, pidgins & creoles); attitudes towards varieties of English and the pedagogical implications of these issues for English Language Teaching in the context of Global Englishes. |
Representation and Identity in Contemporary Media | 15 Credits | Optional |
Using different theories of political communication, you will examine the subject of media representation, mediatization and the politics of cultural identities in the twenty-first century. You will engage with key theories and concepts of representation and media framing to illuminate an understanding of identity as a political concept. |
International Politics and Reporting Global News | 15 Credits | Optional |
The module will examine a variety of current news stories ranging from wars and revolutions to ecological disasters, and other topics on the global news agenda during the module timespan Students develop their international stories supported by the tutor. Students also learn how to tell complex international stories using a variety of media. |
Communication and Cultures | 15 Credits | Optional |
The module gives you an opportunity to bring to the surface some of your personal / social cultural assumptions and working beliefs, and to see how these relate to other cultures. You will develop your cultural sensitivity to diverse communication and cultural practices and patterns. In particular, you are encouraged to look at intercultural communication, in the forms of face-to-face conversation, interviews and online communication, in order to see how other cultures, and especially a culture of your own choosing, articulate, disguise, hide and express their beliefs. |
Writing Serial Drama | 15 Credits | Optional |
This is an intensive 12-week module created to enable you to create and write your own pitch and pilot episode for a serial drama. You will learn the craft skills required to create compelling serial drama or comedy and create a pitch document suitable to send to production companies. You will watch episodes and read screenplays from current successful serials, analysing the technique required to create a successful drama series. You will workshop your ideas and pilot scripts under the guidance your module leader. You may write anything from a Netflix serial, continuing BBC Drama or online comedy series for your final submission. |
Writing for Popular Fiction Markets | 15 Credits | Optional |
The module will explore a selection of different popular fiction genres (e.g. romance, historical, crime, fantasy, horror) which illustrate the development of their specific market. The examples will be taken from book texts but also film and television in the various genres covered. You will learn how an analysis of the features and narratives used in these can be used to inform writing practice. Practice at writing for popular genres will be central to the module's syllabus. You will be encouraged to contextualise your own work within the popular genres we consider and gain awareness of commercial positioning and opportunity. Authors whose work we explore typically may include Agatha Christie, Colson Whitehead, Margaret Atwood, Patricia Highsmith, Octavia Butler, HG Wells, Ted Chiang, Audrey Niffeneger. TV shows may include Dexter, Game of Thrones, Poldark; Films may include Doctor Zhivago, Blade Runner and Let the Right One In. |
Professional Media Practice Project | 30 Credits | Optional |
This is an independent project designed to help you develop the skills needed for the professional world. You will produce a professional quality media package in response to a client brief or case study. The module is built around active learning and you will develop your design, self-management, production and communications skills which will be invaluable in your professional life. You will evaluate other media products to help formulate your ideas and will work to a schedule in the same way as a media professional. |
Gender, Sexuality and Diversity in American Film | 15 Credits | Optional |
This module focuses on the role gender and sexuality have played within the development of US cinema, from the silent era to today. We will investigate historical moments and genres such as the pre-Code era, film noir, screwball comedy, New Hollywood cinema, and others, and films such as Baby Face, Double Indemnity, All About Eve, The Color Purple and Carol. While the primary focus will be on gender and sexuality, an emphasis will also be placed on the way gender identity intersects with other marginalised identities on screen, for example in terms of race, sexual orientation, and class.
The module will encourage close textual analysis and critique of these film texts, but will also cover the wider cultural and media landscape within which they were made. This will also enable us to consider the – sometimes unexpected or undesirable - ways in which fans responded to and received these films. |
Music, Celebrity and Media | 15 Credits | Optional |
This module closely looks at emergent forms of media, particularly the influence of digital technologies on traditional forms of media, such as film and journalism. We will critically analyse the impact of the digital revolution, from HDTV to virtual realities, from citizen journalism to Wikileaks and cyber-criminality, from music downloads to E-books. Using a range of critical theorists, we will discuss the challenges of these developments for old media as well as the creative opportunities new media forms provide. |
Creating a PR Campaign | 15 Credits | Optional |
The module introduces you to a number of specialist fields within the communications industry and illustrates the value of specific communication skills across different sectors. During the module we will explore specialist areas, such as political PR, social campaigning, film marketing, non-broadcast filmmaking, sport, events and sponsorship.
You will also learn how to deal with the press from a corporate point of view and how to create promotional material. The module further allows you to engage with the academic and practical content in a very hands-on manner and provides space for reflection on and critical engagement with the theories behind important transferable and subject specific skills, such as pitching ideas, presenting concepts and managing successful teams. |
Web Design for Media Professionals | 30 Credits | Optional |
Students will develop their knowledge and understanding through a series of lectures, online presentations and problem solving exercises, gradually building their design skills within the framework of a redesign of a real web-based project. You will be encouraged to create a unique and refreshing alternative for an existing publication and your documentation and project planning will be guided by real-life examples. This module will develop and extend your understanding of visual and interactive communication skills and introduce you to a range of techniques for creating engaging publications for specific audiences. In the second part of this module students will move onto the development of their own project, working with a real life client or case study and a brief in order to create a unique and attractive new online publication. In this second project you will develop an understanding of how design frameworks enhance a wider range of commercial publications. |
Tell It Slant: Writing and Reality | 15 Credits | Optional |
'Write what you know' is often the first instruction given to new writers of fiction. But just how may we do so, and how far may we go? This module examines the aspects, strategies and approaches as well as the ethical quandaries that come from writing fiction 'from reality' – from the world and the lives around us. What exactly is the line between fact and fiction and how can they feed one another creatively? What happens when a writer crosses the line, and who decides? Authors studied may include Marcel Proust, Annie Ernaux, JM Coetzee, Rachel Cusk, Marguerite Duras, Awaeke Emezi, Ayad Akhtar, Toni Morrison, Karl Ove Knausgaard, Sheila Heti and Ocean Vuong among others. |