How Women in Tech Need to be Seen and Heard

Meet Marianna, a Western University student highlighted by The Impact Project — a multi-year initiative to gather insights from those pursuing change on the front lines.

Marianna Speranza knows you are well aware of the revolutionary impact Steve Jobs and Bill Gates made on our lives. As much as she respects these innovators, she also wants to make sure you know about women who are rocking the tech world (and, thus, the whole world).

She points to Melanie Perkins, CEO and co-founder of Canva, a software startup now worth $26 billion, and engineer and mathematician Radia Perlman, often referred to as the “mother of the Internet.”

“And there are so many more I could tell you about, but there’s no representation of them,” says Marianna, who’s in her second year of Computer Science and Business Administration at Western’s Ivey Business School.

Addressing the lack of female representation in tech

“You don’t see them. So, when young women, including myself, look to tech for career prospects, we think we can’t get to that point in our careers because we don’t see any women there.”

But Marianna, 19, is doing something about that lack of representation. In fact, she’s been on the case since early high school. A tech buff from a young age, she got her formal introduction to computer science in grade 10 when she had to code a video game. “I wanted to really push myself to see how far I could go with coding. But it was hard because .”

She continued with her tech focus — and emphasis on connecting with other girls in tech — through the rest of high school. Her academic achievements, tech skills, and entrepreneurial spirit won her an $80,000 Schulich Leader Scholarship to attend university. And her drive to advocate for women in STEM kept going from there.

The creation of The Business Casual podcast

In 2020, as the pandemic began to grip the world, Marianna and her sister Stacey decided to take a big step forward in helping women network in the tech sector with the launch of a podcast. Over the past three years, The Business Casual podcast has featured interviews with more than 50 women — “trailblazers,” as Marianna calls them — from a broad array of sectors.

“In high school, Stacey and I were reaching out to leaders in business so we could learn and build a network. We would have coffee chats and email exchanges. All those conversations were thought-provoking and insightful, and we thought they would also be helpful to other women.”

Today, the podcast is an official hit, with 18,000 downloads from listeners in more than 62 countries.

“Our goal with the podcast is to reinvent networking and make it more accessible so young girls and women can start engaging in the practice at an early age. If we can connect with leaders, so can others.”

Use your work to ignite change in thousands of women

Marianna continues to be inspired by the women she’s connected with, especially her grandmother, who immigrated to Canada from Greece in the 1950s. “She had a third-grade level education. She didn’t speak English, but she persevered and was open to learning. She instilled her values of education, community and giving back in me. She doesn’t understand computer science, but she’s had a huge, positive impact on me.”

And Marianna believes this notion of inspiring and helping each other is essential for all women. “I want to see women not just in leadership roles, but actively speaking at tech conferences and out in the community helping other women, because that’s really what makes the impact.

“Being in tech, I think you have a duty that’s more than just coding a project. You must use your work to ignite change for thousands of women. That goes beyond your software and your company.”