Learn to leverage Google's AdWords network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.
Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy. Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour. |