Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like. Take a data-driven approach to social media, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.
With your platforms selected, you'll dive deep into ad platforms (such as Business Manager for Instagram and Facebook), to create your campaign, including selecting ad units, writing dynamic copy and ensuring targeting is set to minimize spend and maximize results. |