Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today’s business world. You'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.
Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment. As part of the program's coursework, you'll be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills you develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Degree or a three-year college diploma in business or marketing from a recognized institution with a minimum 3.0 GPA
We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years' work experience relevant to the program (transcript and resume review required).
All applicants must attend a mandatory program admission session.
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| Application Notes : | All applicants must complete a written assessment to evaluate their analytical/problem solving skills.
English language proficiency
Co-op Requirements:
A minimum cumulative GPA of 3.0 at the end of semester one
Successful completion of 100% of semester one courses
Achieve a minimum grade B (GPA 3.0) in BUSN-702
Students must be legally eligible to work in Canada
Students who meet the above prerequisites will submit an application for co-op to the Career Services & Co-operative Education Department in semester 1
Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.