This digital marketing degree is structured to provide you with the knowledge and experience needed to design and execute large-scale initiatives for attracting, growing and engaging an online following. The multidisciplinary nature of the program incorporates insights from the worlds of search engine optimization (SEO), search engine marketing (SEM), audience research and social media campaigns. You can learn how to measure and analyze consumer trends and behavior to grow audiences through tailored digital content.
This digital marketing degree combines a diverse array of perspectives ? from ethics, law and social science research to multimedia content creation and real-time data analysis. You?ll also build abilities in writing, public speaking, entrepreneurship, leadership, project management and more. The central focus of this program is to learn how to apply these various disciplines as you plan strategies for driving digital audience growth and further innovation. |
| Application Notes : | Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in the last 12 units of their post-baccalaureate transcript.
All applicants must submit:
Graduate admission application and application fee.
Official transcripts.
Personal statement.
Up-to-date curriculum vitae or resume. |
| Additional Admission Requirements: | An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency. A TOEFL score of at least 100 on the internet-based test is required. Applicants can have these scores automatically submitted to ASU and the Cronkite School by using institution code 4007. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.