Since digital marketing is a growing field, digital marketers at all stages of their careers have the opportunity to find a job that they love. Are you a digital marketing professional who is passionate about finding creative solutions to technical problems, connecting with your audience, and building a successful marketing strategy? If so, it is vital that you continue to invest in your skillset so you can reach your career goals. Students who complete our certificate program will operate more effectively as marketing professionals, and stand out to employers and clients as having verified digital marketing skills, education, and experience.
Digital marketing combines the tools of marketing and technology with principles from business and design to utilize the online space to achieve business goals. In this program, students will touch on each of these topics through a variety of methods. This program develops students’ marketing skills through the development of digital strategies in the context of B2B vs B2C campaigns, creating an integrated marketing communications plan (IMCP) and learning about different marketing models and marketplace approaches. Through hands-on exercises, students will analyze the connection between online channels, strategy, consumer intent, and engagement in order to maximize results to achieve business growth. Students will enhance their communication and design skills through copywriting, digital storytelling, and image-making for various target audiences and business goals. |
| Grade for Entrance Previous Year (%)* | 50 to 100 |
* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.