The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy. This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:
Marketing research
Marketing communications (such as advertising and promotion)
Digital marketing (such as direct marketing, e-marketing and customer relationship management)
Brand planning
Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.
You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing and Canadian Marketing Association competitions. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
- Grade12 English
- Mathematics
Applicants are required to have an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older); English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission; and Mathematics Grade 11 or 12 C, M or U, or equivalent (minimum grade required) or take a Centennial College Math Skills Assessment for Admission. |
| Application Notes : | To participate in this co-op option, you will need to complete an application process in the second semester. If academically qualified, you may be admitted to the co-op program. Academically qualified students who are accepted into the program will register for the co-op preparation course as scheduled. Co-op Requirements:
Minimum of 80% of courses completed from semester one and two combined.
Completion of COMM-170/171 by the end of semester 2 with a C grade (60%) or higher.
A cumulative GPA of 2.5 or higher (this must be maintained for the duration of the program).
Students must be legally eligible to work in Canada.
Students who meet the above prerequisites will submit their application for co-op to the Career Services & Cooperative Education Department in semester 2. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.