Liberty University - School of Graduate Studies

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Business Administration (DBA) - Strategic Media and Digital Content

Liberty University - School of Graduate Studies

Faculty:Business
Degree:Doctorate; Online
Field of Study:Business Administration and Management, General
Arts, Entertainment,and Media Management, General
Length:3 Year(s)

Description:

The 21st century has borne witness to the emergence of revolutionary marketing strategies as companies invest millions into learning more about their target audience. Email marketing, search engine optimization, paid advertising, social media marketing, and extensive market research have driven this revolution, and companies are seeing results. At Liberty, we recognize the importance of this shift to online marketing — not only because it affects us, but because it also affects you.

Whether you own your own business or work for a large company, you’re probably somewhat familiar with digital channels. You may know the basics of paid ads, and you understand how they and other marketing tactics can translate into revenue. You may also understand that you need to learn more about digital marketing if you hope to contribute to your organization’s online presence.

Prerequisites:

Application Notes : Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment.
Additional Admission Requirements:
    A conferred master’s degree in business or a business-related field and at least 30 semester hours of graduate business credit with a 3.0 or above GPA is required for admission in good standing.


    All applicants must submit the following: admission application, application fee, official college transcripts and proof of English proficiency (for applicants whose native language is other than English).

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on October 26, 2022

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