| This course provides a comprehensive study of core marketing principles, with additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management. Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of relevant case studies and projects. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
For Canadian residents: A Bachelor degree (Honours) / Baccalaureat de type Honours is required. A minimum of 2.3 on a 4 Point GPA or a 5.2 on a 9 Point GPA is required for most masters courses. A small number of our masters courses require 3.2 on a 4 point GPA or 7.2 on a 9 point GPA. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.