Lake Superior State University

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Marketing (B.S. Business Administration)

Lake Superior State University

Faculty:College of Business and Professional Studies (BPS)
Degree:Bachelor
Field of Study:Business Administration and Management, General
Marketing/Marketing Management, General
Length:4 Year(s)
Cost per year:*
National: $16,368
Careers:Advertising ManagersManagers in Other ServicesFacility Operation and Maintenance Managers

Description:

The marketing major is designed to prepare students for the many opportunities in the field of marketing. The study of marketing includes marketing principles, principles of selling, retail management, consumer behavior, advertising theory and practice, marketing management, sales force management, marketing research and international marketing.

Prerequisites:

Test Scores:
  • Test of English as a Foreign Language (Paper Based) or Test of English as a Foreign Language (Computer Based) or Test of English as a Foreign Language (Internet Based) or Michigan English Language Assessment Battery

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on September 29, 2009