Marketing is seen as a crucial function in the DNA of any organisation. The MSc International Marketing programme will develop the knowledge you need to manage and deliver campaigns at a strategic level. This is combined with the skills and insight needed to compete in a global market. The course develops an in-depth understanding of the marketing cycle from consumer behaviour to knowing your customer. It also looks to understand how to build a brand using social networks.
The programme embraces a strong focus on digital media. Where you learn to put theory into practice by studying social media, mobile marketing, big data and analytics.
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| Test Scores: | - International English Language Testing System (academic or immigration) [min. 6.5]
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| Application Notes : | If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components.
In cases where one or more of IELTS subcomponents are below 6.5, applicants will be encouraged to attend a Pre-sessional course In Academic English. |
| Additional Admission Requirements: | Students wishing to study the MSc International Marketing will require: a) a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification; or
b) an acceptable professional qualification equivalent such as the CMI, ILM, CIM, CIMA, at level 6 or above.
Following a review of applications, students may be required to attend a face-to-face interview or take part in a telephone interview. If you do not think you meet the entry requirements, but have other qualifications or work experience, please contact us and we can review your options. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.