Marketing and psychology form a natural union of disciplines in so far as many areas of marketing draw heavily on psychological theory and practice. This combination degree programme will give students insights into both the worlds of marketing and psychology, with the psychology element providing the knowledge and scientific understanding of human behaviour that will lead to a greater understanding of customer wants, needs, behaviour and aspirations.
The marketing component, which represents two-thirds of the programme, will equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus. |