Marketing Management is a dynamic field with variety of employment opportunities. Organizations large or small, established or newly-formed require marketing professionals to succeed. Langara graduates have a solid foundation in general marketing, sales, advertising, distribution, e-commerce, and marketing research. As well, they choose from specialized courses in special events marketing, consumer behaviour, customer relationship marketing, retail marketing and public relations. As with all our programs, the curriculum is rounded out with courses in Communications, Math, Economics and general education electives.
Students interested in Marketing Management should apply to the BBA program through the School of Management and then select Marketing Management as their concentration.
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These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Applicants are required to have completed BC Grade 12 or equivalent, or be 19 years of age or older; AND one of the following: successful completion of BC Grade 12 English or Communications or equivalent, OR successful completion of a post-secondary English or Communications course for which Langara College awards transfer credit, OR LET (Langara English Test) Level 2, OR LPI (Language Proficiency Index) Level 4 with essay 24, OR TOEFL (paper-based) with a total score of 550 or higher and an essay score of 4.0 or higher, OR TOEFL (Internet-based) with a total score of 80 or higher and a minimum of 18 in Listening, 20 in Reading, 18 in Speaking, and 20 in Writing, OR IELTS 6.5, OR Duolingo English Test with a score of 110, OR CAEL 60 overall with essay 60, OR successful completion of LEAP Level 8, OR ELA (English Language Assessment) 145 offered by Vancouver Community College (VCC), OR successful completion of VCC English 099. Applicants who have completed 24 credits or more of post-secondary study must have a cumulative grade point average of 2.00 or higher. |
| Test Scores: | - Test of English as a Foreign Language (Internet Based) or International English Language Testing System (academic or immigration)
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| Additional Admission Requirements: | To be admitted and participate in the Co-operative Education Option, students must: be enrolled in 3 or more program courses (minimum 9 credits), not including EXPE 2300 (formerly BUSM 2300/COOP 2300); achieve and maintain a minimum GPA of 2.6 in each term; successfully complete an employability assessment interview with a Co-op instructor; and complete EXPE 2300 (formerly BUSM 2300/COOP 2300) with a 'C' or higher.
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.