| The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing. The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more. |
| Grade for Entrance Previous Year (%)* | 70 to 100 |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
- Grade12 English
- Grade12 Mathematics
- 2 of Grade12 Social Studies or Grade12 Science or Grade12 International Languages
Applicants are required to have successful completion of Grade 12 examinations in a University Preparatory Program with an overall average of at least 70% (75% for Quebec Secondary V students) in the following subjects: English, Mathematics, any two Social Studies, Languages or Sciences, and one other academic course. |
| Test Scores: | - International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 80] or CanTEST [min. 4.5] or Test of English as a Foreign Language (Paper Based) [min. 550-5.5]
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| Application Notes : | The language of instruction at the University of Prince Edward Island is English. All academically admissible applicants, regardless of their country of origin or citizenship status, are required to demonstrate proficiency in the English language prior to undertaking studies at the University of Prince Edward Island. Proficiency may be demonstrated by: 1. Three years of full-time study in English in Canada or in another country where English is a principal language (as recognized by UPEI); evidence of bilingualism (English and another language) is acceptable for those applicants educated in Canada in a language other than English; OR 2. Submission of an official test score at or above the acceptable minimum, such as: IELTS (Academic) - overall score of 6.5 with 6.5 in writing no other band below 6; TOEFL paper-based test - 550 with minimum TWE of 5.5; TOEFL internet-based test - 80 with minimum of 20 in each category; MELAB - 80; CanTEST - 4.5; CAEL - 60; Pearson Test of English - 58; Cambridge Advanced English - CAE A-C: 176-184 after Jan 1/15; or Eiken - Pre-1. |
* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
