| Students majoring in marketing will gain an understanding of the theories and professional practices related to the marketing of products and services. In addition, students will study the fundamentals of business administration (accounting, finance, management). This combination will prepare students to better understand the relationship between internal and external environment of an organization in order to better respond to market conditions. Students will learn how to conduct market research, brand a product, design advertising strategies, and they will gain an understanding of consumer behavior and marketing in an international context. A Bachelor’s Dissertation project in the final semester offers students the opportunity explore a specific marketing topics in-depth relating to their career and personal interests. |
| Application Notes : | The American University of Paris reviews completed applications in “rounds” throughout the year. You’re encouraged to apply early as priority for admission and scholarship is given in earlier rounds. The first deadline for fall admission is November 15th. The first deadline for spring admission is October 1st.
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| Additional Admission Requirements: | - Letter(s) of Reference
- Resume/Curriculum Vitae
- Statement of Research Interests
Applicants also need to submit the following: online application; personal statement; extracurricular actives and work experience; two letters of recommendation; official transcripts; English language tests; and, SAT/ACT test scores (optional). |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.