Coventry University

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Strategic Marketing

Coventry University

Faculty:Faculty of Business & Law
Degree:Master
Field of Study:Marketing/Marketing Management, General
Length:1 Year(s)
Cost per year:*
National: $13,678

Cost is in GBP (£).

Careers:Advertising ManagersFundraising Consultants

Description:

The Strategic Marketing MSc degree aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It emphasises customer care as well as competitive advantage.

Companies the world over, whether they are involved in consumer sales, B2B, intermediaries, charities or NGOs, all recognise the importance of marketing and therefore the need to employ qualified and skilled marketing graduates.

Prerequisites:

Additional Admission Requirements:
    Applicants should hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on February 22, 2016