The MSc Strategic and Digital Marketing course is aimed at undergraduate students fresh from their undergraduate studies, or those with a few years experience, as well as ‘seasoned’ practitioners wishing to consolidate and/or establish new learning and skills. The course content, which is taught in the heart of Cardiff and online, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualise, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges.
The guiding philosophy of MSc Strategic Digital Marketing is to actively seek new ways of ‘doing business’ through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies; communities of practice and interest, tribal participation; and business model technology-enabled futures and omnichannel implementation. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
A minimum UK 2:2 Honours degree or recognised international equivalent qualification. Applicants with relevant industry experience will be considered on an individual basis. All applicants with a suitable application will be required to undertake an interview with a member of the teaching faculty and must successfully pass this interview before they can be offered a place on the course. The course welcomes international applicants and requires an English level of Academic IELTS 6.0 with a minimum of 5.5 in each component or equivalent. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.