On this degree you will gain an understanding of key marketing principles and examine what drives consumer behaviour, enabling businesses to develop popular products, compelling offers and effective promotional campaigns. You will discover how advertising has become increasingly challenging and dynamic and how it plays a vital role in communicating key messages about products and services to relevant customers. This degree combines a practical mix of creativity, marketing and business knowledge, analysis and planning skills, with opportunities for practical experience through the establishment and running of your own company with colleagues, or work experience in a marketing environment.
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