Technology is changing the way we communicate with each other. But technology will only do what you tell it to do. That’s why design, writing, and storytelling are at the heart of advertising creativity. It’s all about thinking laterally and developing effective creative communications for brand and product campaigns. We start with a great idea and then choose how to combine and use various media.
AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level. At other universities you touch on it only as part of studying graphic design, marketing or business studies. Through the degree you develop a portfolio of professional work you can use to apply for work as a copywriter or art director in an ad agency. If you decide you’d rather work in account service, account planning or media in an ad agency, the Advertising Creativity major in the Bachelor of Communication Studies (BCS) equips you to do that too. |