The decision-making process utilized by companies is driven by applying insights from data to business and marketing strategies. Businesses are looking for professionals who can connect the dots and build successful marketing strategies based on massive amounts of structured and unstructured data. The MS in Business Analytics with a focus on marketing from the D'Amore-McKim School of Business prepares students for problem solving by coupling comprehensive data analytics skills with an understanding of the big questions faced by companies. By combining a curriculum comprised of concepts in data mining, statistical and quantitative analysis, multivariate testing, predictive modeling, the MS in Business Analytics will prepare you for a career in this quickly growing field.
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| Application Notes : | English Language Proficiency Proof: students for whom English is not their primary language must submit one of the following: an official associate or bachelor's degree transcript from an accredited college or university in the U.S, stating degree conferral and date, or TOEFL, IELTS, or NU Global Exam scores. |
| Additional Admission Requirements: | - Letter(s) of Reference
- Resume/Curriculum Vitae
- Statement of Research Interests
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.