Advertising and promotion powers the economy and politics, shaping public opinion, channelling audience fantasies and desires. In studying Media, Advertising and Promotional Culture, you will think about the role of advertising, PR and promotion in society while developing the skills needed to succeed in those industries.
You’ll be given the tools to examine media examples, will gain understanding of how media industries are funded, learn techniques in which to conduct audience and market research, and think about the role of public relations in society. You will also be given the technical and creative skills central to the media, advertising and promotional industries, developing a professional portfolio of your work. You will learn to write advertising copy and press releases, make and distribute promotional videos, and manage social media accounts. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
If you are an international student from outside the European Union (EU), you can find application information at https://www.hud.ac.uk/international/applying-to-the-university/ |
| Additional Admission Requirements: | - Letter(s) of Reference
- Statement of Research Interests
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.