This exciting and dynamic programme builds your knowledge and skills, taking you on a structured journey towards a career in marketing. The course, accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), has been developed with input from marketing practitioners and world-leading researchers and combines academic rigour with real-world application.
You will study key aspects of management theory alongside students from other management disciplines, developing an understanding of how marketing fits into our world. At the end of year one you will have the flexibility to remain on the marketing pathway or to change to BSc Management or BSc International Business Management. In the second year you will broaden your marketing knowledge, covering consumer insight, communications, new product development and management research, as well as taking some optional units, for example Business Law and Project Management. The final year presents many opportunities for you to put your skills and knowledge into practice and to tailor your degree to your own career ambitions through your choice of specialist units. Unique features include the opportunity to conduct an applied group consultancy project for an organisation or write a business plan for your own business or social enterprise. You will also research and write an individual dissertation on a marketing topic that you are passionate about. |
| Grade for Entrance Previous Year (%)* | 85 |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Applicants from Ontario require a Grade 12 Secondary School Diploma (advanced level) with an average of between 80% and 90%. This must include six Grade 12 U, U/C or M courses. |
| Test Scores: | - Test of English as a Foreign Language (Internet Based) [min. 100] or Cambridge English for Speakers of Other Languages: Certificate in Advanced English [min. B] or International English Language Testing System (academic or immigration) [min. 7.0] or Cambridge English for Speakers of Other Languages: Certificate of Proficiency in English [min. C]
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* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.