Close

Marketing and Events Management

BA (Hons)

Register here to join a live webinar and find out more about this course

UCAS code: NN58

Start dates: September 2024 / September 2025

Full time: 3 years or 4 years with work placement

Part time: up to 8 years

Location: Headington

Department(s): Oxford Brookes Business School

Overview
Course details
Careers
Entry requirements
How to apply
Tuition fees

Find a course

Expand

Overview

Ready to turn your love for events and marketing into a dynamic career? You’ll study core aspects of marketing from strategy to communications and turn theory into practice creating exciting sustainable events. You’ll emerge with the CV-boosting experience and skillset you need to succeed.

Our BA Marketing and Events Management is a practical course that delivers a blend of marketing know-how and events expertise. You’ll study the principles and practices of marketing and learn to manage events from festivals to conferences. You’ll collaborate with your coursemates to put on markets, film nights, and music events. Then gain even more experience on a professional summer placement or year in industry.

We’ll help you find the right work experience and placements to match your goals through our extensive industry connections. Want to work behind the scenes at one of the world’s biggest music festivals? Do you dream of having an impact in marketing at a large organisation? Whatever your plans, our team of events insiders and marketing experts are excited to help you get started.

Order a Prospectus Ask a question Attend an open day or webinar

Students Conversing with a Lecturer

Why Oxford Brookes University?

  • Incredible placements
    We find you roles with the people behind a long list of festivals, conferences, and other club, charity and green events.
  • Institute of Direct Marketing
    Study everything needed for an Institute of Direct Marketing exam in Year 2.
  • Hands-on learning
    Create and market events from scratch. Get valuable experience by planning and marketing cinema screenings, live music nights and seasonal and sustainable markets.
  • High student satisfaction
    86% say the course has provided them with opportunities to apply what they’ve learnt and 85% say staff are good at explaining things (The National Student Survey 2022).
  • Industry guest speakers
    You’ll have access to regular career guest lectures delivered by both Oxford Brookes marketing and events graduates and industry professionals.
  • Free language courses

    Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

  • Study abroad

    You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

Course details

Course structure

In Year 1, you'll develop a thorough foundation in marketing and events management and you’ll get to plan, deliver, and reflect on your first event experience. Alongside this, you'll gain essential skills in finance and explore the impact of tourism, hospitality, and events around the world.

In Year 2, you'll learn how to plan and deliver a sustainable event. You’ll support this by expanding your digital marketing and communications skills. At this point, you can tailor your course towards interests in brand management, finance, business strategy or a creative role.

Before your final year, you'll have the option to take a placement year in industry or take a summer job.

A significant part of your final year is spent developing, implementing and evaluating a marketing strategy. You’ll also get up to speed on events industry trends and choose your dissertation focus towards marketing or events ready to launch your career in the right direction.

Marketing and Events Management, BA (Hons), degree course student studying on their laptop at Oxford Brookes University

Learning and teaching

We want you to engage with and apply marketing and event management theory in a critical and professional manner.

Our approach to teaching and learning blends critical enquiry with practical insight. The course has a strong vocational focus and includes:

  • practical event experience
  • live projects
  • practitioner involvement in the delivery and assessment of the modules.

Your contact hours include:

  • lectures (including guest speakers as well as more theory-based material)
  • seminars
  • workshops
  • tutorials.

Learning activities include:

  • in-class exercises
  • debates
  • discussions
  • case study analysis.

Industry professionals come and give guest lectures and input into assessment task design. They also assess and feedback on your problem-solving approaches and the practicality/viability of the solutions you devise.

Assessment

Assessment tasks take a variety of forms. They reflect varying learning styles, the course learning outcomes and employer expectations. They include:

  • case studies
  • essays
  • reports
  • practical projects
  • presentations
  • examinations.

We include a balance of individual and group-based assessments at each level of study. This ensures that all course learning outcomes are fully assessed and that you are prepared for working in diverse teams after graduation.

We also include face to face feedback to supplement written feedback on at least one module at each level.

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Study modules

Year 1

Compulsory modules

  • Marketing in a Digital World

    This is your introduction to the general principles of marketing. Through practical activities supported by lectures, you will learn to apply the tools and techniques used by professional marketers. You’ll gain understanding and appreciate the inter-relationships between different marketing and business concepts and be able to build upon the knowledge you develop in your subsequent second year modules.

  • Building Professional and Academic Skills for Success

    This module will provide you with effective personal and professional skills on which to base your academic study and professional careers in the tourism, hospitality and events industries and is an integral element of the transition to University learning. You will be learning the rules of academic study, acquiring and developing skills to support both your academic and professional career.

  • Sustainable and Ethical Marketing

    You are the marketers of tomorrow, so it is key you understand and are able to respond to the ethical and environmental sustainability challenges that will be faced. As such, your learning is tied to the Business School’s commitment to the United Nations Principles for Responsible Management. 

    You will discuss the meaning of ethical marketing and key environmental issues such as:

    • global warming
    • pollution
    • biodiversity loss 
    • freshwater depletion.

    Including the role of marketing in causing as well as responding to such issues. You’ll look at a variety of stakeholder perspectives and frameworks to aid the analysis of marketing responses.
     

  • Developing and Planning Experiences

    This module introduces you to the theoretical and contextual aspects of developing and planning memorable experiences, preparing you to organise your first experience industry products. The module also gives you the opportunity to explore planning for sustainable and responsible practice.

  • Delivering Experiences of Tourism, Hospitality and Events

    This module introduces you to the practical aspects of designing and delivering live experiences and there is a focus on developing understanding of the links between strategy, decisions and outcomes for an experience and its stakeholders.

  • Accounting and Financial Information

    This module demonstrates the importance of accounting and finance in the context of new and small businesses. In this module you will learn how to prepare and analyse simple financial statements as well as how to apply management accounting techniques in the areas of planning, budgeting and short term decision making.
    In these sessions, you’ll learn financial principles and techniques for different business situations, and apply these to a combination of both in-class mini case examples and extended case examples.
     

  • The Experience Economy

    The experience economy, comprising the tourism, hospitality and events industries, has significant positive and negative effects on places. This module introduces the Experience Economy via a set of in-depth case studies, focusing on specific places. In each case study you will be introduced to a specific Experience Economy example, including at least one international event, one tourism destination and one hospitality industry case. The module will include short field trips and site visits, some virtual, including at least one aspect of Oxford’s significant visitor economy, and one international case.

Year 2

Compulsory modules

  • Managing The Sustainable Event Project

    You’ll continue to develop skills required for planning, managing and coordinating all aspects involved in the staging of a live sustainable event at a professional level. 

    You’ll learn how to produce events that respond to public policy, regulation and global industry standards. You’ll learn how to:

    • identify and engage key stakeholders 
    • identify, manage and mitigate risk
    • establish key targets and performance indicators
    • monitor and manage progress indicators 
    • deal with the impact of change on the project
    • and develop and implement post evaluation (environmental, social and economic) to capture learning and, if necessary, an exit and legacy strategy. 

    You’ll develop and build the skills necessary to gain employment in the events management industry as you recruit to the roles for the project. You’ll analyse and evaluate job roles that match your existing skill sets and identify how to develop new skills to enhance your employability and plan for your career development.

  • Integrated Marketing Communications

    You’ll build further knowledge and understanding of the Promotions element of the 4 Ps (product, price, place, and promotion) that you’ve learnt in your first year in a Marketing Context. You’ll look at the theory of communication, and explore the understanding of the customer as receiver and decoder of encoded marketing communications messages. 

    You’ll examine the full range of marketing communications tools at the disposal of contemporary marketing practitioners, with a particular focus on integration. Also you’ll look at the ethical, legal and regulatory issues. Tol build a complete knowledge of integrated marketing communications.
     

  • Marketing and Digital Transformations

    This is your introduction to the core principles of marketing within the current digital environment. You’ll develop an understanding of the current changes in digital marketplaces and the need to adapt Tourism, Hospitality or Event (THE) products and services for those markets. Also you’ll explore the discipline of Digital Marketing in the wider context of service industries’ marketing activities combining theoretical foundations with a hands-on approach to the topic. You’ll have the opportunity to work in teams to audit an existing THE brand and/or develop your own team brand, draft a marketing plan and engage in the creation of a realistic digital marketing campaign.

  • Professional Skills and Preparing for Employability

    On this module you'll build on your acquired professional skills from your first year module Building Professional and Academic Skills for Success to help you further prepare you for your future employment. You'll be able to reflect on your experiences and increase your self-awareness about the skills that you'll need to gain employment in the tourism, hospitality and events management sector as you work through your live projects.

  • Digital Marketing

    This module builds on the knowledge and understanding of the digital marketing tools available to the contemporary marketer, to engage contemporary consumers in the digital era, and the legal and ethical framework in which they function.

    It will introduce you to the principles of integrated digital marketing and you will become confident in developing marketing strategies involving a range of digital tools and media channels which work collectively to achieve objectives. In addition to that, you will be prepared and equipped to take the Institute of Direct Marketing examination and apply for the Institute of Direct Marketing Summer School.
     

  • Methods of Research in Tourism, Hospitality and Events

    This module will help you prepare for your final year compulsory modules and will also prepare you for other advanced modules you’ll study. 

    Through this module you’ll develop your evidence-based research skills and techniques. Along with those skills and techniques of problem definition, the collection, analysis and critical evaluation of data (both secondary and primary). By the end of the module you’ll be able to argue and present a case based on evidence and analysis to an audience.
     

  • Placement Search and Preparation (only compulsory for who will take the optional Year 3 work placement)

    This module is designed to provide practical guidance and support in undertaking a placement search, preparing for the placement experience, and succeeding in the modern workplace. Throughout the module, you will develop critical self-awareness and personal literacy skills, enabling you to self-reflect on your own strengths and weaknesses and target your placement search effectively. Additionally, you will also explore methods of effective and targeted placement search, increasing your chances of securing a placement.

    In summary, this module is an essential component of your employability journey. By integrating with co-curricular activities, the module provides a holistic approach to employability, ensuring that students have a broad range of skills and experiences to draw upon in their future careers.

Year 3 (Work Placement)

Optional modules

Supervised Work Experience

You can spend your third year on a work placement. This is a great opportunity to enhance your CV; preparing you for future employment. You will gain commercial and practical experience and often students are offered graduate positions by their placement employer.

During the placement year itself students are supported by an assigned Placement Tutor who remains in regular contact with the student and their line manager. WAVES also supports students in identifying volunteering or internship opportunities. Voluntary work associated with local community events, for example, provide additional opportunity for the development of students’ employability skills.

Recently, students have enjoyed inspiring and intellectually challenging positions at Disney, Harley Davidson, BMW, Dyson, Sharky and George, GlaxoSmithKline, Nestlé and PayPal. Learn more about how Oxford Brookes Business School supports students secure a work placement.

Year 4 (or year 3 if no placement)

Compulsory modules

  • Research Project of Tourism, Hospitality and Events

    Through this Research Project you’ll have the opportunity to conduct sustained, self-directed, independent work through an in-depth study of a hospitality or tourism-related topic where you can analyse theory, evaluate it and apply it to examining practice.

  • Strategic Marketing Management

    This module will enable you to integrate marketing concepts learned in previous modules within a strategic framework. The objective is to help you develop, implement, and evaluate a marketing strategy in a realistic situation. Classroom-based sessions will deepen your understanding of marketing management theory, while a marketing management simulation game running throughout the semester will provide a practical learning opportunity.

    The exercise will equip you with practical experience in making real-world marketing decisions and evaluating their outcomes. By the end of the module, you will have gained a comprehensive understanding of marketing strategy and its implementation in a competitive environment. This module will equip you with practical and theoretical knowledge of marketing strategy, giving you the edge needed to succeed in the marketing industry.

  • Professional Practice in Events Management

    You will build on your year 2 and 3 modules with employability in preparing you for the world of work and advancing your professional development. Your build greater understanding of theoretical and professional perspectives relating to 

    • management
    • professional ethics 
    • events
    • hospitality
    • tourism 
    • business
    • marketing.

    You’ll be exposed to strategies for developing professional contacts and preparing a range of media to present yourself to potential employers and professional network contacts.
     

  • Events Industry Insights

    This module will focus on the analytical aspects of a range of current and emerging issues in the events industry through the lived experience of events practitioners. Students undertake a comprehensive analysis of how industry trends are developing and what these changes mean for a range of key stakeholders and the wider network that supports the events industry.

Optional modules

Choose 3 Optional Modules from those below:

Environmentally Sustainable Business

Build your skills to be able to respond to the environmental sustainability challenges facing society and businesses globally. You’ll discuss key environmental issues such as

  • global warming
  • pollution
  • biodiversity loss 
  • freshwater depletion 

and the role of business in causing as well as responding to such issues. You will look at macro (economic, policy, governance) as well as micro (organisational and individual) perspectives. You’ll be introduced to a variety of stakeholder perspectives and frameworks for evaluating business responses. Also you’ll look at the evaluation of the sustainability impacts and responses of a selected business sector (food retail, energy, construction etc). Through this module you’ll develop the key competencies for sustainability endorsed by UNESCO (2017) and the QAA/Advance HE (2021).
 

Managing the Customer Experience

This module provides a comprehensive understanding of the customer journey and how marketers can control and influence it to enhance the customer's overall experience. You will learn how to add value to the product/ service offerings, improve customer engagement, and create competitive advantage. Additionally, you will gain insights into managing the creation, development, and maintenance of relationships with customers and clients through customer experience concepts and practices. You will also learn to select appropriate research methods and apply them to decision-making and design creative strategies to tackle customer experience problems.

On successful completion of this module, you will have learned how to gain a competitive advantage through enhancing the customer experience.
 

Dissertation in Business and Marketing Management or Events Management

With appropriate supervision and guidance, you can undertake this dissertation in Business and Marketing Management from a suitable area of your course. You’ll engage in research using material that is at the forefront of the discipline you have selected. Your study can be based on secondary research alone, or a combination of secondary and primary research. Your registration on this module is not effective until your proposal is accepted and agreed by the Module Leader.

OR

With appropriate supervision and guidance, you can undertake this dissertation in Events Management from a suitable area of your course. You’ll engage in research using material that is at the forefront of the discipline you have selected. Your study can be based on secondary research alone, or a combination of secondary and primary research. Your registration on this module is not effective until your proposal is accepted and agreed by the Module Leader.
 

Independent Study

This is your opportunity to embark on independent study of an approved topic that relates to your learning outcomes. Your study will be conducted under supervision and you will select a relevant topic area from your course and you’ll need to get approval from the module leader.

Your study on this module can involve:

  • action-based learning
  • solely on desk research 
  • limited primary research.
     

International Marketing

International businesses need to understand international marketing strategy to create sustainable competitive advantage. Within this context, you’ll analyse critical success factors, while drawing from a rich theoretical background. Organisations are increasingly conscious of the importance of ethics, professionalism and social responsibility, which are all issues that will be examined in depth, at an international level, in this module.

Upon successful completion of this module, you’ll understand the effects of a rapidly changing global environment on a diverse range of organisations, develop a set of professional values based upon a critical appreciation of diverse cultural perspectives, and you’ll be confident in qualitative and quantitative data analysis. 
 

Marketing Analytics

This module aims to develop key industry skills like market auditing, data gathering techniques and competitor analysis. These methods will help you grow your critical evaluation skills while gaining an in-depth understanding of the complex link between different parts of the marketing and business functions.

On completion of the module, you’ll be able to perform meaningful market research that will help navigate an increasingly competitive business landscape. Also, you will have the tools to make more significant and effective marketing decisions.
 

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Careers

Our BA Marketing & Events Management can open the door to a dynamic career in events, tourism and hospitality or in marketing for any industry. After completing this course, you’ll graduate with the practical event and marketing experience to make your CV stand out.

Looking at our graduates, we know you are likely to have an exciting career. From the charity sector and culture and heritage to the music industry and entertainment, our graduates have gone on to a huge array of well-known respected organisations.

Some of our past students now work at top businesses in the events space like Yellow Fish, The Royal Opera House, Aspect Communications and The Etiquette Group.

Related courses

Related course
Marketing and Events Management
Related course
Events Management BSc (Hons)
Related course
Marketing Management
Related course
International Hospitality and Tourism Management (Final Year Entry)
Left
Right

Entry requirements

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31

BTEC: DDM

Contextual offer

What is a contextual offer?

UCAS Tariff Points: 96

A Level: CCC

IB Points: 28

BTEC: MMM

Further offer details

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions: admissions@brookes.ac.uk

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

International qualifications and equivalences

How to apply

Application process


Full time Home (UK) applicants
Apply through UCAS


Part time Home (UK) applicants
Apply direct to the University


International applicants
Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time
£9,250
Home (UK) part time
£1,155 per single module
Home (UK) sandwich (placement)
£1,500
International full time
£15,500
International sandwich (placement)
£1,500
Home (UK) full time
£9,250
Home (UK) part time
£1,155 per single module
Home (UK) sandwich (placement)
£1,600
International full time
£16,300
International sandwich (placement)
£1,600

Questions about fees?

Contact Student Finance on:

financefees@brookes.ac.uk

Tuition fees

2023 / 24
Home (UK) full time
£9,250
Home (UK) part time
£1,155 per single module
Home (UK) sandwich (placement)
£1,500
International full time
£15,500
International sandwich (placement)
£1,500
2024 / 25
Home (UK) full time
£9,250
Home (UK) part time
£1,155 per single module
Home (UK) sandwich (placement)
£1,600
International full time
£16,300
International sandwich (placement)
£1,600

Questions about fees?

Contact Student Finance on:

+44 (0)1865 534400

financefees@brookes.ac.uk

Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Tuition fees for International students may increase in subsequent years both for new and continuing students. 

The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Funding your studies

Financial support and scholarships

Featured funding opportunities available for this course.

Oxford Brookes Bursary for home students Undergraduate maintenance loans for part-time UK students Undergraduate maintenance loans for full-time UK students Undergraduate tuition fee loans for UK students

All financial support and scholarships

View all funding opportunities for this course

Information from Discover Uni

Full-time study

Part-time study

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.