RGS

Marketing - BA (Hons)

Start your journey to becoming a highly creative and skilled marketing professional, with the expertise to excel in a variety of sectors. Develop your understanding of essential marketing theories and techniques, and gain real-world experiences to enhance your career potential.

Year of entry

Course type

  • Single Honours

Location

Subject area / School

UCAS code

  • N500

Duration of study

  • 3 years / 4 years with international, placement or entrepreneurship year

Why study Marketing at Keele University?

Gain a competitive edge with our Professional and Academic Development Programme
Option to undertake a work placement or entrepreneurship year
Study abroad opportunities
Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leaders
Study alongside innovative companies based in Keele Business School
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Studying at Keele Business School

Hear from our students and staff – who share their personal experiences of what it's like to be a part of Keele Business School.

View video transcript

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Davina Patel

"Keele has given me opportunities, skills and experiences of a lifetime. From studying abroad in Canada, to starting up my own business and being a student ambassador. All of the experiences I have accumulated throughout my degree have contributed towards my current graduate role. Keele provided me with more than just an education, but the people I met and the University as a whole, aided me to develop the transferable skills and knowledge to utilise after University."

Davina, Marketing and Business Management

Teaching Excellence Framework GOLD

Keele TEF Gold 2023

Keele University has been awarded the highest rating of gold in the teaching excellence framework (TEF), 2023. The TEF assessment identifies excellence in the educational experience and outcomes of our students, focusing on all undergraduate courses and students.

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Georgina Matthews

"Having the opportunity of a placement means I can put my degree into practice in the world of employment and better understand my next steps after graduation. This has helped me to tailor the course to my areas of interest and discover new ones like HRM and law, helping me to broaden my business knowledge."

Georgina, Marketing and Business Management

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Additional opportunities

There are a range of additional opportunities available when studying this course.
Please note, undertaking one may impact upon the availability of another.

Strengthening your employability

Work placement year*

In an increasingly competitive job market, employers are seeking to recruit employees who have high-level knowledge, skills and an understanding of the workplace. Choosing a work placement year between your second and third year is a fantastic way to gain industry experience. It can provide a valuable insight into what working in a specific area of business is like, gives you the chance to familiarise yourself with the professional working environment and develop professional networks, and provides the opportunity to apply the theory you’ve learnt on your degree course.

*Students who require a visa to study in the UK may be able to add in a work placement depending upon the programme. The ability to add a work placement is dependent upon the UK Immigration rules at the time of the request. It may be that for some programmes students will not have the option to request a placement period to be added to their programme before they arrive in the UK and would need to apply for a new visa. There is no guarantee that a placement will be provided and that students who have a visa are subject to a number of restrictions on the type of work, including placements they can undertake.

International year

In between years two and three of your studies you can choose to spend a year or a semester studying abroad. This exciting opportunity enables you to understand your field from different cultural perspectives and to establish international networks.

It also shows you have the personal attributes to embrace new experiences which can enhance your employability. We offer exchange opportunities with a wide variety of partner institutions.

Entrepreneurship year

Showcase your innovative abilities and ideas to develop your business aspirations. If you’ve ever wanted to establish your own start-up or have been inspired by your studies this entrepreneurship year is an amazing opportunity to develop your own business idea. 

The entrepreneurship pathway is available to UK and international students. For international students, the availability of the entrepreneurship pathway is subject to the latest visa regulations.

Entry requirements

The following section details our typical entry requirements for this course for a range of UK and international qualifications. If you don’t see your qualifications listed, please contact us to find out if we can accept your qualifications. If you don't think you'll meet the entry requirements specified, you may be able to gain entry to this course via a Foundation Year.

Typical offer

Please ensure that you read the full entry requirements by selecting your qualifications from the dropdown menu below. This will include any subject specific, GCSE/Level 2 Maths, and English language requirements you may need.

A Level: BBC
BTEC: DMM
T Level: Merit

Please select your qualification from the drop-down list below for the full entry requirement information

A Level

BBC in three A Levels.

Contextual Offer: CCC in three A Levels.

You will also need: an English language qualification (see below).

BTEC Extended Diploma / National Extended Diploma

DMM in any BTEC Extended Diploma / National Extended Diploma.

Contextual Offer: MMM in any BTEC Extended Diploma / National Extended Diploma.

You will also need: an English language qualification (see below).

BTEC National Diploma / Diploma

Distinction and Merit in any BTEC National Diploma / Diploma and C in one A Level, or Merit and Merit in BTEC Diploma and A in one A Level.

You will also need: an English language qualification (see below).

BTEC National Extended Certificate / Subsidiary Diploma

Distinction in any BTEC National Extended Certificate / Subsidiary Diploma and CC in two A Levels, or Merit in any BTEC National Extended Certificate / Subsidiary Diploma and BB in two A Levels.

You will also need: an English language qualification (see below).

T Level

Merit in any T Level.

You will also need: an English language qualification (see below).

International Baccalaureate Diploma

554 in three Higher Levels or 29 points.

Contextual Offer: 444 in three Higher levels or 27 points.

You will also need: an English language qualification (see below).

International Baccalaureate Career-Related Programme

We encourage applications with the IBCP but recognise that your combination of qualifications may differ depending on where you are studying.

If you are taking a BTEC National Diploma / Diploma with one or more Higher Levels, your offer will be similar to our BTEC + A level offer (see 'BTEC National Diploma / Diploma') but with an HL requirement of 6 for A, 5 for B, or 4 for C.

For any other combination, please contact the University Admissions Team for advice.

Access to HE Diploma

112 UCAS points in any Access to HE Diploma including Distinction in at least 15 Level 3 credits.

You will also need: an English language qualification (see below).

Welsh Baccalaureate / Bagloriaeth Cymru

The Advanced Skills Challenge Certificate is equivalent to one full A Level at the same grade and can be included alongside 2 other A Levels in a standard A Level offer for this course (see A Level). All subject specific requirements will still need to be met.

Scotland - Highers and Advanced Highers

BCCCC in five Highers, or CD in two Advanced Highers and CC in two Highers, or CCD in three Advanced Highers.

You will also need: an English language qualification (see below).

Extended Project Qualification (EPQ)

If you have B or higher in the EPQ and are studying A Levels, BTEC, the International Baccalaureate Diploma, or an Access to HE Diploma, you will typically receive an alternative offer which will be lower than the standard offer. Please see 'Alternative and contextual offers' below.

Core Maths

If you have B or higher in Core Maths and are studying A Levels, BTEC, the International Baccalaureate, or an Access to HE Diploma, you will typically receive an alternative offer which will be lower than the standard offer. Please see 'Alternative and contextual offers' below.

Ireland - Leaving Certificate

H3, H4, H4, H4, H4, H4 in the Irish Leaving Certificate.

You will also need: an English language qualification (see below).

China - Gaokao

70% in the Gaokao.

You will also need: an English language qualification (see below).

India - Standard XII

Average of 65% from four subjects in the ICSE, CBSE or Western Bengal Standard XII, or average of 70% from four subjects in any other Standard XII.

You will also need: an English language qualification (see below).

Germany - Abitur

2.4 overall average in the Abitur.

You will also need: an English language qualification (see below).

France - Baccalaureate

12 in the French Baccalaureate/International Option Baccalaureate/Baccalauréate Français International.

You will also need: an English language qualification (see below).

Hong Kong - Diploma

443 from two electives and one core subject in the HKDSE.

You will also need: an English language qualification (see below).

Spain - Bachillerato

Overall average of 7 in the Título de Bachillerato.

You will also need: an English language qualification (see below).

Italy - Diploma di Esame di Stato

75% in the Esame di Stato.

You will also need: an English language qualification (see below).

Cyprus - Apolytirion

17.5 / 83% in the Apolytirion.

You will also need: an English language qualification (see below).

Portugal

Overall average of 15 in a Secondary Certificate.

You will also need: an English language qualification (see below).

Canada - Diploma

60% / BCCCC in five courses in the Grade 12 Diploma.

You will also need: an English language qualification (see below).

Kenya - KCSE / Diploma

We do not accept the Kenya Certificate of Secondary Education for direct entry. However, you can apply to study an International Foundation Year at Keele University International College. On successful completion, you can progress to an undergraduate degree at Keele.

We may accept a two year Diploma. Please contact the University Admissions Team for advice.

Nigeria - Senior School Certificate / OND

We do not accept the Senior School Certificate (WAEC or NECO) for direct entry. However, you can apply to study an International Foundation Year at Keele University International College. On successful completion, you can progress to an undergraduate degree at Keele.

We may accept an Ordinary National Diploma with GPA of 2.5 or a Merit / Lower Credit. Please contact the University Admissions Team for advice.

USA - Advanced Placement

443 from three Advanced Placement subjects.

You will also need: an English language qualification (see below)

Ghana

We do not accept the West African Senior School Certificate Examination for direct entry. However, you can apply to study an International Foundation Year at Keele University International College. On successful completion, you can progress to an undergraduate degree at Keele.

Sri Lanka - Advanced Level

BBC in three Advanced Levels.

You will also need: an English language qualification (see below)

Malaysia - STPM

BBC in three Principal Level subjects in the STPM.

You will also need: an English language qualification (see below).

Pakistan - Secondary School Certificate

We do not accept the Secondary School Certificate for direct entry. However, you can apply to study an International Foundation Year at Keele University International College. On successful completion, you can progress to an undergraduate degree at Keele.

Singapore - A Levels (H2)

BBC in three H2 Levels.

You will also need: an English language qualification (see below)

European Baccalaureate

70% overall.

You will also need: an English language qualification (see below).

NCUK

Pass NCUK Foundation Year with BBC and a C in EAP English Language module.

Uganda - Advanced Certificate of Education

BBC in three Principal Level subjects in the Advanced Certificate of Education.

You will also need: an English language qualification (see below).

Zimbabwe - Advanced Level GCE

BBC in three Advanced Level subjects.

You will also need: an English language qualification (see below).

English language requirements

All of our courses require an English language qualification or test. For most students, this requirement can be met with a 4 or C in GCSE English. Please see our English Language guidance pages for further details, including English language test information for international students. For those students who require an English language test, this course requires a test from Group A.

Alternative and contextual offers

We're committed to ensuring equality of opportunity to all our applicants with the potential and motivation to succeed, regardless of background. That's why we operate a range of alternative offer schemes with clear eligibility criteria, including contextual offers, offers for those studying within the Keele region, and recognising a range of additional qualifications in your offer.

General information

The entry grades outlined in this section indicate the typical offer which would be made to candidates, along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate's application.

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PRME Champions

Keele Business School (KBS) has been selected for the 2024-2025 cohort of PRME Champions. Consisting of 47 businesses and management schools from around the world, The Principles for Responsible Management Education (PRME) is an initiative of the United Nations Global Compact, focused on raising the bar for sustainable business education. More information about PRME Champions can be found here.


The logo for PRME champions

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Academic expertise

Our staff in Keele Business School are active researchers in core areas such as accounting, finance, economics, human resource management, marketing and management. Their academic work will inform your learning, incorporating recent theories and current themes to open discussion in your subject area. There are professional support staff on hand to answer any queries you may have during your undergraduate studies at Keele. Our academics in Keele Business School are multicultural and multinational, bringing an international aspect to the School’s teaching, research and business activities.

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Co-located with businesses

As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.

Internships, enterprise and knowledge exchange opportunities

Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.

Keele Business School

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Foundation year

Foundation year overview

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years' experience of teaching a foundation year to students. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.

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Boost your employability by applying for a four-year degree with a work placement at companies such as Nintendo and IBM

 

If you have an idea for a new business venture, this module provides you with the time, space and expertise to develop it

Access economic, financial and business real-time data, world news, analysis and reports in our Bloomberg Financial Lab 

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Discover the Keele difference

Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.

We help students manage their money and ensure that they receive any funding for which they may be eligible.

Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.