Module |
Credits |
Compulsory/optional |
Marketing Planning
|
15 Credits |
Compulsory |
This module focuses on the role and application of marketing planning. It includes detailed work on the marketing audit which examines the macro and micro factors which impact on organisations, segmentation, market research, and strategic application of the marketing mix.
At the end of the module, students should be able to identify the usefulness of marketing planning in a range of situations, outline a basic marketing plan and understand the application of the planning process in a variety of existing organisations. |
Principles of Operations Management
|
15 Credits |
Compulsory |
The module is designed to provide a solid understanding of operations management methods. Students will gain experience together with knowledge of techniques and tools to support decisions made within the context of operations. There will be an opportunity to gain a clear understanding of quantitative and qualitative approaches to operations management.
The schedule will include introduction to OM, OM strategy, product planning, quality management and control, forecasting demand, process planning, measuring and improving performance, managing capacity, resource planning, managing the supply chain, and facilities location. |
Cross Cultural Management
|
15 Credits |
Compulsory |
The module provides a contemporary, applied and critical approach to the study of cross-cultural management in an organisational context. It is particularly relevant to students of International Business and Human Resources, but should also be of interest to any student wishing to pursue a career in international business or involved in working within multi-cultural environments.
Content includes the examination of cross-cultural management theorists (including Hofstede and Trompenaars), cross-cultural aspects of leadership and motivation and concept of ethnocentrism in management theory; aspects of cross-cultural communications including the effect of language and cultural factors on negotiating and communication styles, impact on multi-cultural team-working, collaboration and co-operation across national/cultural boundaries as well as cross-cultural management and human resource management practices e.g. managing international assignments and the expatriate manager. |
Project Planning and Control
|
15 Credits |
Compulsory |
Project management is essential in all business development and this module gives students hands-on experience of managing the project process. Typical contents include an introduction to project management, stages of project initiation, planning, monitoring, evaluation and control while working in project teams in order to manage changes in project while evaluating its effectiveness e.g. time, cost and quality/performance. This will involve understanding risk identification, analysis and planning and how to assess quality in projects. The importance of stakeholder analysis will also be explored. The module has a lot of practical content aims in developing skills in the project management techniques such as work breakdown structure, network diagrams, project organisation and resource planning. |
Exploring Business Ethics
|
15 Credits |
Compulsory |
This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices that they may take when facing ethical dilemmas is also analysed. Content includes: ethical theorists, child labour, bribery, price fixing, working conditions, corporate social responsibility and whistleblowing. |
Analysing Financial Statements
|
15 Credits |
Compulsory |
The module focuses on the skills needed to extract useful information to understand and analyse the three key financial statements in the context of company specific factors, industry specific factors and the wider economy.
Students will look at the context of financial statements in order to develop an understanding of the conceptual framework as well as consider the importance and role of the financial statements in meeting the needs of users.
From information available in the public domain, the three financial statements will be considered in turn and students will be able to calculate accounting extracts and adjustments to develop an understanding of the influence of accounting policies on the preparation and presentation of the financials.
Finally, students will be able to calculate ratios, evaluate the organisation's performance and discuss the benefit of these as an analytical tool. |
Enterprise
|
15 Credits |
Compulsory |
In this module, students study the nature of enterprise and entrepreneurship, its importance to society and the individual personal opportunities that developing enterprise skills provides.
Students will also work in a team to identify a new business opportunity and take this idea through the full business planning cycle. |
Enhancing Employability
|
15 Credits |
Compulsory |
The module will provide students with an understanding of the (graduate) employment market and offer opportunities for students to optimise their employment prospects through continuous career planning and development. It will enable students to understand the needs of employers, identify sources of information and skills development and use a range of techniques to enhance their employability.
The module will centre on identifying and marketing their skills, knowledge and achievements of individuals and conveying them to potential employers, in their chosen career or sector. By reflecting on their skills and attributes, students will identify a potential career area and produce a
personal development plan and career portfolio.
Module content will typically include the changing nature of the workplace, employers' recruitment strategies based on relevant sectors/industries and develop students approach to marketing for employment. |