Develop your strategic marketing skills and compete in today's global marketplace. On this MSc, you'll gain insights into the world of marketing, with its ethical and societal implications.
You'll study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour; learn about advanced marketing analytics; gain essential skills to help you measure success and improve the quality of marketing decisions; cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls; and explore the role of marketing in influencing consumers towards more sustainable behaviour. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Bachelors degree with a minimum CGPA 3.0/4.0 (grade B).
Subject-specific requirements:
Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.