Marketing communications is at the core of any organisation in an increasingly global, competitive and dynamic industry where understanding consumer behaviour has never been so important. You will most likely specialise in making sure the marketing 'message' is heard and seen by the target audience through media communications and campaigns.
This current and applied course provides a solid foundation in business and a focus on Marketing Communications from Year 2 is available for those seeking a career in communications, particularly in an agency environment. You will explore the functions and theories of marketing communications, particularly consumer behaviour and key contemporary marketing issues facing business. You will investigate areas such as political marketing (around elections), sports marketing and social marketing through cutting-edge modules and expert-led teaching in key areas of advertising, key account management, market research, digital marketing and direct marketing. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Tariff points: 300.
For information on entry requirements, please visit the program website. |
| Application Notes : | The application process usually starts the September prior to the year of entry. Visit the website for the latest key dates within the undergraduate application cycle.
Applicants need to submit a personal statement. Schools and Colleges will work with students to ensure their personal statement is completed correctly and to offer advice along the way.
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.