What makes a person choose an iPhone or Android smartphone, and what makes Coca-Cola dominate the soft drinks industry? Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. You will gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas. This course will give you the acumen for business management so you can oversee finance, economics, accounting and people - you'll also gain the marketing expertise to make strategic decisions, manage digital campaigns, and understand thought processes behind every consumer purchase.
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These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
- General High School Diploma with five subjects required and a Grade of 70% or above.
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- Quebec Diplome d Etudes Collegiales with a Grade of 70% or above
- OR
- British Columbia with Five B grades
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- Ontario with 6 grades of 60% or above in U, U/C or M courses
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.